Stay refreshed and energized with the new Mountain Dew Ice

Mountain Dew, a brand known to champion thrillseekers, empowers you to break the ice and genuinely express yourself with its newest offering - Mountain Dew Ice.

Mountain Dew Ice is a low-calorie (100kcal per 12oz serving), crisp, clear, carbonated drink. Its taste profile has a splash of real lemon and lime plus a kick of Dew.

The brand brought their signature launch program online through an interactive YouTube live session to commemorate this event. Fans participated in games, cool hangout segments and listened to musical performances led by Mountain Dew brand endorser James Reid.

 

 

 

 

 

 

Careless Music Manila, Reid's independent record label, also premiered their original song for Mountain Dew Ice with a music video featuring himself, Bret Jackson, and Astro Kidd to culminate the launch.

“We’re really excited to introduce our coolest new product Mountain Dew Ice, to give Filipinos a refreshing lemon-lime beverage with an extra kick,” says Mountain Dew Philippines’ CSD Flavors Category Manager, Melai Lazaro-Javier. “With our campaign, we want to remind everyone that when it comes to pursuing their passions, sometimes you have to break the ice to reach your goal. And Mountain Dew Ice is there to always give you that much-needed boost!”

Trivia: Mountain Dew Ice was released in North American back in 2018.

The product is available in retail stores nationwide in 300mL (P13 SRP) and 600mL (P28 SRP) PET bottles. Visit Mountain Dew Philippines' Facebook page for more information and join the conversation by tagging your posts with #DewIce #BreakTheIce.