foodpanda unveils fresh new look and exciting features

November 22, 2017
On-demand international food delivery service foodpanda embarks on a new chapter in its brand evolution.

Fresh new look

The brand's enhanced look and feel offers customers a new visual identity, set to create value and impact in the fast-growing food delivery industry. The panda, an iconic brand symbol, comes with a rounder, more modern version and the brand name uses a contemporary font. The logo also comes with a distinctive pink color.

"We are very excited to deploy our refreshed brand image and spread our new signature pink color across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover," says Julian Dames, foodpanda Global CMO.

These design changes are incorporated with the rider equipment and in-restaurant material, without any service quality changes for customers or partner establishments.

"We took the refreshed design as an opportunity to improve our visibility and also provide more safety to the riders. Not only are uniforms eye-catching with the pink color, but rider jackets are also lightweight and water resistant. We have also added reflective material in different parts of the rider uniform, that will be more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe," adds Dames.

Website and site improvements

Expect an improved user-friendly interface and new features on its app and website. Customers can receive dynamic delivery times, taking into account the dish preparation, rider availability and time to reach delivery location - down to the last minute. A live tracking feature is also introduced, allowing customers to monitor their orders as it makes it way from their favorite restaurants right to their doorstep.

Curious to see the new and improved foodpanda? Visit their website and download the iOS or Android app now!

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